Google reviews are one of the highest-leverage assets a local business has. They influence where you rank in the local map pack, they’re often the deciding factor when someone chooses between you and a competitor, and they compound over time. Yet most businesses ask for reviews inconsistently, or not at all, because doing it manually is easy to forget.
The answer is to make the ask automatic, sent at the exact moment a customer is happiest: right after you’ve done great work.
Why this matters
- Local SEO. Volume and recency of reviews are ranking factors for the Google map pack. Fresh reviews keep you visible.
- Trust and conversion. A strong star rating and recent reviews dramatically increase how many prospects actually contact you.
- Timing is everything. A review request sent minutes after a completed job converts far better than one sent days later.
How to set it up in Funl
- Connect your Google Business Profile under Reputation → Settings so review requests point straight to your Google review link.
- Go to Automation → Workflows and create a workflow.
- Choose a trigger that represents “job done”, for example an Opportunity Status change to Won, an appointment marked Showed, or a specific tag you add like
job-complete. - Add the “Send Review Request” action (or a Send SMS/Email step containing your Google review link).
- Write a warm, personal message: “Thanks for choosing us, {{contact.first_name}}! A quick Google review would mean the world, it takes 15 seconds: [link].”
- Add a smart filter (recommended): route customers who indicate they’re unhappy to you privately first, so you can make it right before it becomes a public review.
Take it further
Add a gentle reminder two or three days later for anyone who didn’t leave a review. Track results in the Reputation dashboard, and watch your star count, and your map-pack ranking, climb month over month.
